Profiles and interviews
Founder, team, customer and expert stories shaped around an audience question.
Hays Visual Works
Videography
Profile films, campaign content, interviews, demonstrations, and testimonials planned for their real channels.
Video built from the message backward.
Use video when voice, sequence, demonstration, environment, or human presence carries information a still cannot.
Promotion and social
Campaign concepts, launch pieces, cutdowns, vertical derivatives and recurring capture.
Demonstrations
Products, services and processes where sequence and detail build confidence.
Pre-production
- Objective, audience, message, CTA, concept and mandatory content
- Script/interview prompts and storyboard where useful
- Talent, location, releases, crew, sound, lighting, safety and backup
Post and delivery
- Assembly, rough/fine cut, picture lock, color, sound and graphics
- Timestamped consolidated feedback and named rounds
- Master, agreed aspect derivatives, posters, captions and transcripts
Rights are production. Music, talent, testimonials, locations, stock, fonts and templates must support the intended channels, paid use, geography and duration.
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